I arrived at two reasons: survival and pleasure. The first one should be pretty obvious, although I'm suspicious and undecided of the real reason we fear our non-existence. I'll save that for another time, though. Let's talk about pleasure.
If all we must do is eat and sleep to survive, then everything else beyond that is motivated by pleasure. Even eating and sleeping are influenced by this motivation. Do you add spices to your meals? Pleasure. Have a Coke and a smile, instead of just water? Pleasure. Sleep on a mattress when the floor will do? Pleasure.
Pleasure is a complex experience. There's a time component to pleasure (immediate versus delayed gratification), and expectations play a huge role in our perception of a pleasurable experience. Marketing over hypes a movie and we're left dissatisfied. Catch a good band you've never heard of and you come away satisfied. Ah, the complexity.
|This was an unexpected, pleasurable concert.|
Do you think there's more to life than survival and pleasure? Do you always do "what's best" (the answer is no, but why?).